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Return on Engagement by Tim Frick

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2

ON-SITE STRATEGY

It goes without saying that your website is likely the most important professional tool you have. Whether you are an artist or a doctor, a small café or a company of thousands, in most cases your site is the first experience any potential customer, donor, employee, or vendor will have with your brand, especially if the content on it spans across social media, mobile devices, and other network-enabled media. Creating an experience that resonates with those who visit your site is essential to your online survival, so it stands to reason that a website becomes a natural extension of your day-to-day business life. It's important that you have the tools to update it, manage it, edit it, and administer it on a moment's notice.

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