As mentioned in Chapter 5, form and function go hand in hand, leap-frogging over one another to build the foundations of any great user experience. In this chapter we will focus a bit more on function and discuss available tools with which you can create community-based social destinations as well as tweak your existing site to maximum efficiency.
“When people ask me about marketing their web products, which they increasingly do,” Chicago-based developer Whit Nelson noted, “I make sure to first explain the nature of how things become popular on the Internet. Understanding the prime mechanism at work is critical to mastering it.”
Whit is that special breed of developer who not only explores all the new web ...