O'Reilly logo

Return on Engagement by Tim Frick

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

10

EMAIL MARKETING

Email marketing may seem a bit out of place in a book where many of the technologies discussed are still in their infancy, but despite its being a little long in the tooth compared to, say, multimedia messaging service (MMS) or mobile apps, its use continues to grow, making it a great option for communicating with your community. This chapter covers the resources for campaign management and discusses how to integrate your email marketing with other efforts, such as branding, site content, and your blog.

images

Figure 10.1 Email marketing. Still going strong.

Still on the Rise

According to a white paper by ExactTarget's Morgan Stewart, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required