The face of video has changed significantly over the past several years. Nothing communicates ideas quite like video, and the ease with which video content is now created and shared makes it a great solution for engaging people and driving traffic. This chapter gives an overview of online video tools and techniques and offers suggestions for incorporating video content into your digital marketing endeavors.

The Video Landscape

A November 2009 study by Eyeblaster showed that online video advertising in the United States will quadruple from $1.1 billion in 2009 to $4.1 billion in 2013. Associated Content reported that “an exact number [of online videos] doesn't really exist, as videos are constantly being uploaded or removed. ...

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