Chapter TenClimate Ride’s Pedal Power
The final leg of our journey through the twists and turns of digital marketing leads us to the story of a small, virtual organization that has used many of the techniques outlined in this book to bring about measurable marketing success.
Climate Ride offers cycling-related fundraisers in multiple locations across the United States. The organization has used digital marketing, social media and community engagement techniques to successfully drive organizational growth since their inception in 2008. In just a few short years, Climate Ride has evolved from an idea to a notable fundraising entity, raising millions of dollars in donations for national nonprofits that affect change in various areas of the environmental ...
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