CHAPTER 12Social Influence: A Personal View

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Welcome to the end of the book. If you made it this far, you’re extraordinary. I saw a statistic from Kindle showing that most business books are abandoned about one-third of the way through, so if you’re on this page, congratulations and thank you. Courage now—you have just 544 words to go!

At the top of my blog {grow}, there are three words: Marketing, Social Media, Humanity. These words ignite passion in me and have fueled the love and energy that created this book, along with the fear of its consequences.

The incredible progress that has occurred in social scoring technology creates an entirely new ...

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