CONTENTS
CHAPTER 1 The Rise of the Citizen Influencer
CHAPTER 3 The New Rules of Online Influence
CHAPTER 4 Social Proof and Reciprocity
CHAPTER 5 Content: The Seventh Weapon
CHAPTER 6 Personal Influence: The Marketer’s Holy Grail
PART 2Klout and the Social Scoring Revolution
CHAPTER 7 Klout and the Evolution of Influence Marketing
CHAPTER 8 Controversy and Turmoil
CHAPTER 9 The Business Benefits of Social Influence
CHAPTER 10 How to Increase Your Klout Score
CHAPTER 11 The Future of Social Scoring
Get Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.