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PART 1The Roots of Influence
CHAPTER 1 The Rise of the Citizen Influencer
CHAPTER 2 Igniting Epidemics
CHAPTER 3 The New Rules of Online Influence
CHAPTER 4 Social Proof and Reciprocity
CHAPTER 5 Content: The Seventh Weapon
CHAPTER 6 Personal Influence: The Marketer’s Holy Grail
PART 2Klout and the Social Scoring Revolution
CHAPTER 7 Klout and the Evolution of Influence Marketing
CHAPTER 8 Controversy and Turmoil
CHAPTER 9 The Business Benefits of Social Influence
CHAPTER 10 How to Increase Your Klout Score
CHAPTER 11 The Future of Social Scoring
CHAPTER 12 Social Influence: A Personal View
References and Resources
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