PART 2Klout and the Social Scoring Revolution

So far we have assembled seven fundamental conclusions in our quest to understand the unique characteristics of online influence, how people earn it, and why companies urgently want to find it:

1. The availability of low-cost, high-speed Internet access and easy publishing tools such as Twitter, Facebook, and blogs has allowed anyone to create content, establish authority, and carve out a measure of influence on favorite subjects.

2. Not all influencers are created equal. Certain superconnectors ignite epidemics and are the epicenter of word-of-mouth influence. Combine them with these technological enablers, and a new era of powerful Citizen Influencers has begun.

3. Historical characteristics of ...

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