Return on Investment in Meetings and Events

CHAPTER 11

Reporting Results

With results in hand, what’s next? Should the results be used to improve the meeting, change the design, show the contribution, justify new meetings, gain additional support, or build goodwill? How should the data be presented? The worst course of action is to do nothing. Communicating results is as important as achieving results. This chapter provides useful information to help present evaluation data to the various audiences using both oral and written reporting methods.

WHY THE CONCERN ABOUT COMMUNICATING RESULTS?

Communicating results is critical to the accountability of meetings and events. While communicating achieved results to stakeholders after the follow-up evaluation is important, early communication is ...