Return on Investment Basics

Table of Contents

1. Cover Page
2. Title Page
3. Copyright Page
4. Table of Contents
5. About the Training Basics Series
6. Preface
7. Acknowledgments
8. 1. The Basics
   1. Defining ROI
   2. Getting There
   3. Using It
   4. Getting It Done
9. 2. Plan Your Work
   1. Establishing Purpose and Feasibility
   2. Defining Program Objectives
   3. Developing the Plans
   4. Getting It Done
10. 3. Collect Data
    1. Selecting the Method
    2. Defining the Source
    3. Determining the Time of Data Collection
    4. Getting It Done
11. 4. Isolate Program Impact
    1. Understanding Why This Is a Key Issue
    2. Applying the Methods
    3. Building Credibility With the Process
    4. Getting It Done
12. 5. Do the Math
    1. Converting Data to Monetary Value
    2. Tabulating Fully Loaded Costs
    3. Calculating the ROI
    4. Getting It Done
13. 6. Toot Your Horn
    1. Targeting the Message
    2. Developing Reports
    3. Displaying Data
    4. Getting It Done
14. 7. Sustain Momentum
    1. Identifying the Resistance
    2. Overcoming Resistance to Implementation
    3. Making the ROI Methodology Routine
    4. Getting It Done
15. Appendix: ROI Forecasting Basics
16. References
17. Additional Resources
18. About the Authors