O'Reilly logo

Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth by Phil Fernandez

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Index

Accountability

Chief Revenue Officer (CRO)

marketing

sales

Agile Development

Agility

Analytics. See also Revenue analytics

Appirio

Apple iPad

Armstrong, Lance

Authenticity

Automobile shopping process

Aware stage of seed nurturing

“B2B Marketing and Sales Alignment Starts with the Customer” (Forrester Research)

Bing

Brand advocates

Brand awareness

Brand creation

Brand names

Branding campaigns

Business processes

Business-to-business (B2B) transactions

Business-to-consumer (B2C) transactions

Buyers

being found by

considered (informed) purchases

control of buying process

interaction with marketing during sales process

interruptions and variations in buying behavior (nonlinear journey)

likelihood of purchase. See also Lead scoring

needs

power shift from sellers to buyers

prospective buyers, inventory of

research by

technology and changes in sales process

Buying cycle

Buying signals

Carville, James

Change

commitment to

impact of

marketing and sales dynamic

motivation for

need for

and opportunity

revolutionary

sales and technology

value of

Cheney, Dick

Chief Revenue Officer (CRO)

Citrix Systems

Clinton, Bill

Cloud computing

Cold calling

Collaboration

sales and marketing. See also Sales-marketing relationship, transforming

tools for

Collins, Jim

Communication

iPads, use of

marketing and sales issues

with prospects

two-way communication

Compensation

Considered buying

Contact information

Content marketing

Continuous improvement

Costs

customer acquisition

leads

marketing

reduction

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required