- Social media have grown from nothing into a giant over a remarkably short time span. The giant’s continued growth is unstoppable.
- Social media and the associated wisdom of crowds have introduced a major disruptive change into the revenue creation process.
- Information gathered from social media empowers buyers and accelerates the transfer of control from the seller to the buyer.
- As a result of the open communication that social media encourage, sellers must learn to embrace transparency, authenticity, and become agile in responding to breaking news.
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