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Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth by Phil Fernandez

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Key Points

  • Social media have grown from nothing into a giant over a remarkably short time span. The giant’s continued growth is unstoppable.
  • Social media and the associated wisdom of crowds have introduced a major disruptive change into the revenue creation process.
  • Information gathered from social media empowers buyers and accelerates the transfer of control from the seller to the buyer.
  • As a result of the open communication that social media encourage, sellers must learn to embrace transparency, authenticity, and become agile in responding to breaking news.

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