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Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth by Phil Fernandez

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Key Points

High-Revenue Growth Companies

  • Have relatively more experienced sales executives, and comparatively younger, less experienced marketing executives.
  • Spend more on marketing as a percentage of revenue.
  • Have top marketing and sales leaders who discuss revenue directly with the CEO.
  • Have the most senior sales leader typically reporting to the COO rather than the CEO.

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