- The dysfunctional state of revenue creation today is evident in countless industries’ poor marketing and sales performance.
- Successful companies look for signs of emerging trends that could affect their business—either for better or for worse—and then act on them.
- The most promising target for creative destruction is today’s dysfunctional marketing and sales model.
- Revenue growth is the business imperative of this decade.
- The payoffs from implementing an improved marketing and sales model include a clearer, more complete, more actionable view of the entire revenue process.
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