The use of metaphors that depict salespeople as lonely hunters or sovereign kings is misleading nowadays. Creating revenue is a collaborative enterprise between marketing and sales teams—not one that anyone can perform solely on his or her own.
Today’s salespeople need to be highly connected to their fellow sales professionals, as well as to their colleagues in marketing, research, customer support, and technology.
Today’s buyers are highly informed about possible purchases from multiple sources; the customer now drives the selling process.
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