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Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth by Phil Fernandez

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Key Points

  • The use of metaphors that depict salespeople as lonely hunters or sovereign kings is misleading nowadays. Creating revenue is a collaborative enterprise between marketing and sales teams—not one that anyone can perform solely on his or her own.
  • Today’s salespeople need to be highly connected to their fellow sales professionals, as well as to their colleagues in marketing, research, customer support, and technology.
  • Today’s buyers are highly informed about possible purchases from multiple sources; the customer now drives the selling process.

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