- The often-cited observation that marketing has transitioned from primarily creative to mainly logistical in nature is insightful, but overstated.
- The creative elements of marketing and sales are even more important today in cutting through the noise of the marketplace and exciting buyer interest.
- A great deal of success in sales involves art, intuition, and instinct that can neither be taught nor replaced by technology.
- Finding the right balance of art and science is the key to success for revenue professionals today.
With Safari, you learn the way you learn best. Get unlimited access to videos, live online training,
learning paths, books, interactive tutorials, and more.