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Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth by Phil Fernandez

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Key Points

  • The often-cited observation that marketing has transitioned from primarily creative to mainly logistical in nature is insightful, but overstated.
  • The creative elements of marketing and sales are even more important today in cutting through the noise of the marketplace and exciting buyer interest.
  • A great deal of success in sales involves art, intuition, and instinct that can neither be taught nor replaced by technology.
  • Finding the right balance of art and science is the key to success for revenue professionals today.

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