Notes

Chapter 1

1. Huefner and Largay (2008), p. 245.

2. Porter (1985), p. 11.

3. Motta (1996), p. 1B.

4. Hymowitz (2001), p. C-5.

5. Pfeffer (2010).

6. Pfeffer (2010), p. 34.

7. Mass (2005).

8. Ertimur, Livnat, and Martikainen (2003); Swaminathan and Weintrop (1991).

9. Ertimur et al. (2003).

10. Shell (2009), p. 158.

11. Sidel and Enrich (2007).

12. Coca-Cola (2004).

13. Marn and Rosiello (1992), pp. 84–85.

14. Treacy (2003), pp. 4–5.

15. Treacy (2003), pp. 8–9.

Chapter 2

1. Cross (1997); Smith, Leimkuhler, and Darrow (1992).

2. Cross and Dixit (2005).

3. Kimes (2005a).

4. Kimes and Thompson (2004).

5. Kimes (2005b).

6. Biehn (2006).

7. Lieberman and Dieck (2002).

8. Kimes and Schruben (2002).

9. Billings, Diener, and Yuen (2003); Slager ...

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