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Reverse Innovation: Create Far From Home, Win Everywhere by Indra Nooyi, Chris Trimble, Vijay Govindarajan

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ABOUT THE AUTHORS

Dr. Vijay Govindarajan

Vijay Govindarajan (www.tuck.dartmouth.edu/people/vg/) is widely regarded as one of the world’s leading experts on strategy and innovation. He is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College. He was the first Professor in Residence and Chief Innovation Consultant at General Electric. He worked with GE’s CEO Jeff Immelt to write “How GE Is Disrupting Itself,” the Harvard Business Review article that pioneered the concept of reverse innovation—any innovation that is adopted first in the developing world. Harvard Business Review rated reverse innovation as one of the ten big ideas of the decade.

VG writes about innovation and execution on his ...

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