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Reverse Innovation: Create Far From Home, Win Everywhere by Indra Nooyi, Chris Trimble, Vijay Govindarajan

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CHAPTER SEVEN

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EMC Corporation, Planting Seeds

Start reverse innovation efforts by preparing the soil.

YOU COULD THINK of Steve Todd as a kind of high-tech scoutmaster. Todd is a Distinguished Engineer at EMC Corporation, which is a leading vendor of data-storage and information-management hardware, software, and services. In that role, he supports a global troop of up-and-coming young innovators. Members of Todd’s far-flung cohort can be found in China, India, Russia, Ireland, Israel, Brazil, Egypt, and elsewhere.

This is far cry from glocalization. EMC doesn’t think of these people as low-cost labor to execute an R&D agenda crafted at global headquarters ...

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