Although we’ve known each other for more than four decades, our intellectual journeys followed separate trajectories for many years. One of us (VG) was studying strategy and innovation in large US multinationals, and the other (Ravi) was doing the same with firms in emerging markets. Our paths intersected when Western multinationals became increasingly interested in emerging markets, and firms in emerging markets became increasingly interested in the rest of the world, including the United States and Europe. And so, in 2010, we began to collaborate around the topic of “reverse innovation.” We first explored reverse innovation in analytical terms, and then we zeroed in on its relevance in a very important industry—health care. ...

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