“The ideas in Reverse Innovation in Health Care could save American health care billions of dollars. Vijay Govindarajan and Ravi Ramamurti have identified a rich new source of cost-saving medical innovation that deserves our most serious consideration.”

TOBY COSGROVE, MD, retired President and CEO, Cleveland Clinic

Reverse Innovation in Health Care delivers an important message for health-care reform: focus on delivery cost. Vijay and Ravi show examples from near and far that bend the cost curve without sacrificing quality. These innovations should be embraced and scaled as essential pieces of a rejuvenated US health-care system.”

JEFF IMMELT, former Chairman and CEO, General Electric; Chairman, AthenaHealth; Venture Partner, New Enterprise ...

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