CHAPTER FOUR

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Changing the Management Model

To create clean-slate innovation in emerging markets, multinationals must embrace a new management model, local growth teams.

CHAPTER 3 looked at reverse innovation thinking. To be sure, fighting the dominant logic by creating a reverse innovation mind-set is a critical step. However, getting everyone in the company to level five thinking is not enough. In this chapter, we turn our attention to reverse innovation action.

Our main objective in this chapter is to deliver a set of recommendations for how to manage specific projects. An early warning: Our recommendations will be controversial. They will be ...

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