Foreword by Indra K. Nooyi, Chairman and CEO, PepsiCo, Inc.
Part 1 The Reverse Innovation Challenge
ONE The Future Is Far from Home
Innovating for emerging markets, rather than simply exporting, can unlock a world of opportunities for multinationals.
TWO The Five Paths of Reverse Innovation
To set strategy, you must understand the five most common reverse innovation paths.
The very organizational best practices that have made global corporations so successful to date actually get in the way of innovating in emerging markets.
FOUR Changing the Management Model
To create clean-slate innovation in emerging markets, multinationals must embrace a new management model, local growth teams. ...
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