8 Entrepreneurship and the entrepreneurial self

Creating alternatives through entrepreneurship education?

Annika Skoglund and Karin Berglund

Introduction

Entrepreneurship has spread via an abundance of organizations and people that embrace the prosperity its logic currently promises. Apart from the generation of new companies and market places, this promise also entails a flexible invention of entrepreneurial subjectivities and self-investment via alternative choices (Bröckling, 2016). We have recently seen a diversification of the contexts in which entrepreneurial subjectivities are invited to undergird entrepreneurship, for example in social entrepreneurship (Dey, 2014) and ecopreneurship. A peculiar pluralism of “entrepreneurial selves” is ...

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