INTRODUCTIONWhy Dynamic Process Transformation?
KEY INSIGHT: Episodic process transformations are insufficient. Aim for continuous process transformation.
All organizations constantly sense and respond to changing needs; some are simply better at it than others. The oil company Shell did not start off in the energy industry; its origins in 1833 lay in trading seashells.1 Nintendo, the electronic gaming company, began in 1889 as a playing card company, but, like Shell, it evolved over the decades. Companies evolve to consistently win in the marketplace in two ways—by creating winning products in line with shifting customer needs, and by improving their operations to get their products to customers more effectively. The focus of this book is ...
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