Book description
Grasp how mobile, big data, and analytics are combining to change business processes
Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes, improve margins through better insight, transform customer experiences, empower employees with real-time, actionable insight, and more. The book depicts how companies can create competitive differentiation using mobile, cloud computing big data, and analytics to improve commerce, customer service, and communications with employees and consumers.
In the past, the technologies used to deliver personalized and contextual services were either unavailable, unaffordable, or reserved solely for the consumer market. Today, however, the next wave of computing—mobile, cloud computing. big data, and analytics—has provided the foundation for businesses to create adaptive, personalized applications and services. Delivered point-of-need, these smarter services allow enterprise products and services to meet the burgeoning demand for always-connected, accurate, and real-time information. Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data is your guide to the new way of doing things. The book includes:
Real world examples that illustrate how companies across various industries are creating better business processes by integrating new technologies
A three step action plan for getting started and overcoming obstacles
An electronic checklist with numerous actions that help get you up and running with incorporating mobile, big data, and analytics
A guide to drawing insight from mobile, social, and other sources to create richer experiences
If you're a CEO, chief marketing officer, marketing director, or business manager, Right Experience, Right Results gives you everything you need to harness technology to breathe new life into your business.
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Preface
- Acknowledgments
- Part I: Adapt or Fail
-
Part II: Why Right-Time Experiences are Key
- Chapter 3: New Realities Demand New Right-Time Experiences
- Chapter 4: Communications in a Right-Time Experience
-
Chapter 5: Care in a Right-Time Experience
- Mobile Extends Options and Information to Everyone
- Closing the Deal Faster
- Enhance and Transform Customer Care Experiences
- Using IoT to Improve the Employee and Customer Experience
- Transform the Organization with New Options
- Curing Cancer with Cognitive Computing
- Big Data and Mobile Deliver Predictive Knowledge
- Respond to Problems and Opportunities in Real Time
- Summary
- Notes
- Chapter 6: Commerce in a Right-Time Experience
- Part III: How to Prepare for Change
- About the Author
- Index
- End User License Agreement
Product information
- Title: Right-Time Experiences: Driving Revenue with Mobile and Big Data
- Author(s):
- Release date: October 2014
- Publisher(s): Wiley
- ISBN: 9781118847350
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