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Risk Analysis and the Security Survey, 3rd Edition
book

Risk Analysis and the Security Survey, 3rd Edition

by Gene Tucker, James F. Broder
February 2006
Intermediate to advanced content levelIntermediate to advanced
392 pages
12h 13m
English
Butterworth-Heinemann
Content preview from Risk Analysis and the Security Survey, 3rd Edition
APPENDIX G
Communicating
with the Media
Most crisis management public relations disasters result more from a firm’s inability to
communicate effectively with the media than from the incident that propelled them
to public scrutiny. Always be prepared with the facts of the situation when dealing
with the media. Their job is to get the facts of a situation quickly and meet their tight
deadlines. Although few reporters are hostile, their approach to the type of questions
asked often depends on the spokesperson’s honesty and sensitivity to their needs. It doesn’t
matter to the reporter whether the story makes you look good or bad, but a dull story
makes the reporter look bad. Reporters will use a variety of techniques to get you
to produce interesting facts ...
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Publisher Resources

ISBN: 9780750679220