Relate your product to something that is current and relevant and that everyone understands.1
—Marc Benioff, founder and CEO of Salesforce
As we’ve seen before, introducing a new idea or concept is often a tough challenge. Sometimes an idea doesn’t land on your audience even if you explain it twice or thrice.
So, what is that missing glue between a new idea and common understanding? Well, exactly what the word “glue” made in the question I just asked: visual language. You well know what glue is, you know that glue is used to bind or stick two elements together, but most importantly you have just created ...