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Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Mark C. Winters, Gino Wickman

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The truth is that everything up to this point was the easy part—helping you see how powerful the V/I relationship can be. We now move to the part that takes a little more effort—how to make the relationship productive.

As you know, making any relationship strong takes effort. What we will do is reduce managing your relationship to just a handful of practical disciplines. While they are simple, they are not always easy. However, if you will commit to applying them, they will give you a rich return on your time invested.

The first is a very important tool that will be the focus of this chapter: the Accountability Chart. The Accountability Chart ...

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