Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change

CONCLUSION

Driving Resilient Growth in Your Organization

It takes time to transform from an organization that reacts to radical change to one that prepares for and leverages it. In my experience, the transformation occurs in four stages.

PHASE I: AWARENESS

In the first phase of change, you’re likely to see an explosion of beautiful new PowerPoint decks as team members try to signal their commitment to this new approach. Often, these are old insights dressed up and presented as new experiments.

While this isn’t necessarily effective, it’s an understandable response to yet another program designed to make employees more “innovative.” Everyone has been through many of these “initiatives,” and people are likely to be skeptical but still play along. ...