Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change

INTRODUCTION

Is the biggest wave you’ve seen the biggest one you’ll see?

Rogue waves routinely sink even the largest ships.¹ These hundred-foot-tall walls of water pop up out of nowhere when smaller waves collide, shocking the sailors they kill. But for experts who study and model ocean behavior for a living, they’re increasingly forecastable. When ships’ captains know the places and the conditions in which they’re likely to form, they can prepare.

The same is true in business. Our world is becoming more volatile. Phenomena like pandemics and financial crises, artificial intelligence and automation, social unrest and trade wars are colliding to unleash massive, unexpected waves of change. The companies that understand how these changes will ...