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ROI of Social Media: How to Improve the Return on Your Social Marketing Investment by Jerry Dimos, Steven Groves, Guy Powell

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DEDICATION

From Guy

To my wife, Karen, for putting up with all the time it took to write this book.

To Robert, Collin and Kristin.

To the children of the United Methodist Children's Home. The mission of the United Methodist Children's Home is to serve the needs of children and their families in crisis. Ten percent of the royalties derived by Guy from the sale of this book will be contributed to this worthy charity. If you would like to learn more about the United Methodist Children's Home, please contact them directly at 500 S. Columbia Drive, Decatur, GA 30030, or www.umch.com.

From Steven

To my Sister Stephanie and partner Cynthia for believing in me, to Parker and Megan for inspiring me and to my co-authors Guy and Jerry for being supportive in the process and nurturing a deeper understanding of traditional marketing in me.

To my son Steven II and my parents Gerry and Betty who are always in my thoughts and prayers. There have been so many people that have meant a lot as this project has unfolded, they all deserve a thought and consideration.

Finally, to all the people in my life that make it rich and rewarding and just the most wonderful place to be—keep on being social!

From Jerry

To my wife, Megan, for her support even though she knew that this book would consume all my time and generally make me a less enjoyable person to be around.

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