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ROI of Social Media: How to Improve the Return on Your Social Marketing Investment by Jerry Dimos, Steven Groves, Guy Powell

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INDEX

#BeOriginal, 181

@AplusK, 68

@Comcastcares, 24, 25

@StevenGroves, 68

@TheRealShaq, 68

8-Step process for measuring social marketing strategy and ROI, 215232

90 percent of all word of mouth conversations about a brand still take place off-line, 2

90-9-1

90-9-1 rule, 43, 156, 164

90-9-1 rule of thumb, 156

1800Flowers, 1800Flowers.com, 205208

2008 presidential campaign, 59, 253

A

A1 Steak Sauce, 127, 129, 156

Acknowledgements, 12, 59

Activity trackers, 221

Adobe Creative Suite, 153

Adobe® Systems, Inc., 153

Advocacy. See Purchase Funnel

Advocates, 53, 159, 164

Agent-Based Modeling, 210, 228

Aided awareness, 126127, 127

Allrecipes.com, 256257

Alterian, 245

Alterian SM2, 277

Amazon.com, 17, 6566

American Red Cross, 82

Amplifying the Effect of Offline With Online Social, 120123

Association Score, 178179

Attention metric. See Pitney Bowes

Audi Motor cars, 105

Audience segmentation around a topic authenticated presence, 180181

Awareness, 126129, 150

Purchase Funnel, 34, 88, 124, 212

B

B2B marketing in social media, 133139

Bai Yun and Gao Gao

Panda's at the San Diego Zoo, 172

Baseline conversation, 32

Behavioral markers, 6465

Behavioral targeting, 6572

Ben & Jerry's Ice Cream, 3536

Berry, John, 101

Biz Stone, 19

Black Hat

SEO, 187

Blackeyed Peas. See Guinness Anchor Berhad

Blendtec, 1315

Boycott of French wines, 109

Brake, David K., 40

Brand

as the competitive set of the consumer, 171174

Brand image, Brand imagery, 9092, 177179

Brand loyalty, 132

Brand optimizers, ...

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