O'Reilly logo

Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers by Tim Halloran

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6

Deepen the Connection

The highlight of my family's summer vacation wasn't the historic sites like Independence Hall in Philadelphia or Fort McHenry in Baltimore. Rather, for my wife, our ten-year-old son, and our twin six-year-old daughters, the high point of the trip was something that we tacked on at the very end, something that required us to drive some two hours west of Philadelphia into the farm country of central Pennsylvania to the little town of Hershey. I'm talking about Hershey's Chocolate World.

As I walked from the parking lot into the building, my immediate reaction was to notice how many cars were there. It was a random Monday, and the place was quite full. A long ticket line ran around the corner; people were waiting to pay ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required