Index

10 reasons for Solar Ascent, 134–142

1603 Treasury Program, 113–114

activism

preparation for entrepreneurship, 143–148, 161

protesting Big Oil, 53–58

qualities of effective, 59–60, 153

See also role models

Activ Solar, 27

advertising industry, 18–20

aesthetic concerns, 95–96

affordability. See cost of solar

American Petroleum Institute (API), 19–20

American Solar Energy Society’s National Solar Tour, 34

Apple Inc., 16

Areva Solar, 94

armed services support, 21, 140–141

Assembly Bill (AB) 32 (Prop 23), 48–49, 64–66, 121–122

Australia, 68, 83, 101, 132

barriers to solar, 154–158

Belcher, Martha, 153

Big Oil. See oil industry

Birch, Andrew “Birchy,” 149–151, 153, 157–158

BP (British Petroleum), 5, 57, 87, 90, 127–129, 146, 149–150

Buffett, ...

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