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Rough Diamonds: The Four Traits of Successful Breakout Firms in BRIC Countries by Nan Zhou, Gerardo R. Ungson, Seung Ho Park

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Chapter 6

Cultivating Profitable Growth

Unfettered growth in both domestic and global markets can be risky; managed growth needs to attend to specific contingencies. As with any aspiring firm, there are different trajectories to grow and to internationalize, each with benefits and risks.

—SKOLKOVO Business School–Ernst & Young Institute for Emerging Market Studies, Rough Diamonds: The 4Cs Framework for Sustained High Performance

Their mastery of marketing, operations, and management systems, however, departs in context and intent from firms in developed countries, or even from firms in their own countries that became successful when markets were first opened.

—SKOLKOVO Business School–Ernst & Young Institute for Emerging Market Studies, Rough ...

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