Chapter 6
Cultivating Profitable Growth
Unfettered growth in both domestic and global markets can be risky; managed growth needs to attend to specific contingencies. As with any aspiring firm, there are different trajectories to grow and to internationalize, each with benefits and risks.
—SKOLKOVO Business School–Ernst & Young Institute for Emerging Market Studies, Rough Diamonds: The 4Cs Framework for Sustained High Performance
Their mastery of marketing, operations, and management systems, however, departs in context and intent from firms in developed countries, or even from firms in their own countries that became successful when markets were first opened.
—SKOLKOVO Business School–Ernst & Young Institute for Emerging Market Studies, Rough ...
Get Rough Diamonds: The Four Traits of Successful Breakout Firms in BRIC Countries now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
