O'Reilly logo

Rough Diamonds: The Four Traits of Successful Breakout Firms in BRIC Countries by Nan Zhou, Gerardo R. Ungson, Seung Ho Park

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 10

Responding to Rough Diamonds

Implications and Recommendations

The global rules of the game must take into account the prospective late entrants into the global economy. If a continuous stream of new players defines the contours of competition, then attention should not be focused as intently on stable rules of the game, but on how these rules are constantly evolving.

—SKOLKOVO Business School–Ernst & Young Institute for Emerging Market Studies, Rough Diamonds: The 4Cs Framework for Sustained High Performance

What impact will the rough diamonds have on the BRIC and global markets and the companies that compete against them? We offer six recommendations and implications: (1) rethink the rules of the game, (2) local is the new normal, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required