THE NEW ENVIRONMENT OF MEDIA EDUCATION1
WHAT IS MEANT BY ‘MEDIA EDUCATION’?
The term ‘media education’ has gained wide currency. At one time it signified a particular approach: an approach to teaching about media rather than teaching either in media (production) skills, or teaching through the media (e.g. educational television); an approach to media that had its own place as a subject in the curriculum, or which was consciously applied across the curriculum, but which was comprehensive, tied neither to a particular medium (such as film or television) nor exclusively to a particular academic tradition (e.g. sociologically inflected media studies). The term was a contested one, in competition with others, including ...