Run Grow Transform

CREATING A FRAMEWORK FOR BUSINESS AND LEAN IT INTEGRATION

I

In Part I we’ll explore the foundations of a collaborative learning culture focused on customer value. We begin by gaining an understanding of why information technology is essential to the enterprise-wide effort to improve operational performance (run), expand market presence and volume (grow), and innovate—creating exceptional value for existing and new customers in new ways (transform).

With that understanding, we’ll establish a framework for alignment to ensure that every person within the enterprise sees and understands how their work creates customer value so that they are engaged and empowered to improve performance. In Lean terms, this framework is known as a value stream ...