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Running Effective Marketing Meetings

Book Description

A how-to guide to run marketing meetings that teach, inspire, and change how you and your team work

  • Identify the different types of marketing meetings

  • Best practices for planning and preparing for marketing meetings

  • Learn how to conduct meetings that people will enjoy and benefit from

  • In Detail

    As a marketing professional you will spend a lot of time in different types of meetings and knowing how to properly plan, prepare, conduct, and follow up to these meetings are critical skills to have. Not every meeting is the same and each type of marketing meeting has its own challenges. Be ready to tackle your marketing meetings and learn how to get the most out of them.

    Running Effective Marketing Meetings is a how-to guide for both the junior and experienced marketing professional. By covering the most common types of marketing meetings, reviewing best practices, and sharing practical advice, this is your go-to resource for getting better at collaborating with the marketing team in an effective and practical manner.

    In this book you are exposed to the different types of marketing meetings you are likely to encounter in most organizations, and we walk you through the typical process for planning and conducting your meetings. Then we review follow-up best practices and how to get started running your own marketing meetings.

    The collaborative nature of most marketing meetings requires some special considerations: how do you present the meeting topics? How do you keep the team involved? What are some techniques you can use to elicit participation? What tools can you use during and after the meeting?

    In Running Effective Marketing Meetings we explore all these issues and more in detail so that you can get the skills you need to run effective marketing meetings.

    About the Author

    Daniel Kuperman has over 10 years of marketing, product marketing, and marketing management experience in addition to many years of experience as a management consultant for Fortune 500 clients. He has worked with companies of all sizes including several startups in helping them plan and execute marketing campaigns and programs. As a passionate marketer, he has presented at conferences, written articles, and regularly posts on his blog at www.effectivemarketer.com. Daniel currently leads product marketing for Axcient, a cloud-based provider of disaster recovery and business continuity services. He lives in Mountain View, CA, with his wife and two children. Follow him on Twitter at @danielkuperman.

    Table of Contents

    1. Running Effective Marketing Meetings
      1. Running Effective Marketing Meetings
      2. Credits
      3. About the Author
      4. About the Reviewer
      5. Preface
        1. What this book covers
        2. Who this book is for
        3. Conventions
        4. Reader feedback
        5. Piracy
      6. 1. Identifying the Meeting Type
        1. A staff meeting
        2. A status report meeting
        3. Planning the meeting
        4. A decision-making meeting
        5. Work meetings
        6. Evaluation and review meeting
        7. A report meeting
        8. A sales meeting
        9. An offsite meeting
        10. A contractor meeting
        11. An agile meeting
        12. Other meeting types
        13. Online meetings
        14. Meeting goals
        15. Summary
      7. 2. Preparing for the Meeting
        1. Planning versus preparation
          1. A status report meeting
          2. Planning the meeting
          3. A decision-making meeting
          4. Work meetings
          5. An evaluation and review meeting
          6. A report meeting
          7. A sales meeting
          8. An offsite meeting
          9. A contractor meeting
          10. An agile meeting
          11. Effective preparation
        2. Summary
      8. 3. Making Your Meetings Fun
        1. Common pitfalls
        2. Rethinking the approach to meetings
          1. Invite another department
          2. Make it a standing-only meeting
          3. Go outside the office
          4. Walk and talk
          5. Eat while meeting
          6. Use a whiteboard
          7. Don't treat it as a meeting
        3. Marketing meetings as educational opportunities
          1. Start with a fact
          2. Word of the day
          3. Talk about an interesting article
          4. Share the knowledge
          5. Choose a leader
          6. Use questions instead of topics
        4. Summary
      9. 4. Effectively Conducting Your Meeting
        1. Opening the meeting
          1. Roll call
          2. Introductions
          3. Agenda
          4. Note-taking
          5. Warm up
          6. Ground rules
        2. Tips for a strong opening
          1. A staff meeting
          2. A status report
          3. Planning the meeting
          4. Decision making
          5. Work meeting
          6. A report meeting
          7. A sales meeting
          8. A offsite meeting
          9. A contractor meeting
          10. An agile meeting
        3. Eliciting participation
          1. Use props
          2. Call out their names
          3. Use their areas of expertise
          4. Tell them you value their opinions
          5. Assign a meeting or topic leader
        4. Sticking to the agenda
        5. Meeting tools
        6. Closing the meeting
        7. Summary
      10. 5. An Effective Meeting Follow up
        1. Meeting minutes
        2. Taking notes during a meeting
        3. Paper or electronic?
        4. Note-taking tips
        5. Sending out meeting minutes
        6. When to follow up
        7. Summary
      11. 6. Putting Ideas into Practice
        1. Five steps to effective marketing meetings
          1. Be proactive
          2. Be inquisitive
          3. Be resourceful
          4. Be smart
          5. Be persistent
        2. Summary