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Running Effective Marketing Meetings by Daniel Kuperman

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Chapter 1. Identifying the Meeting Type

Understanding the different types of meetings and when to use each one is the first basic step to running the meeting effectively. The following sections explore the typical meeting types you will encounter in a marketing organization. Note that most of these meetings, if not all, are not exclusive to the marketing department, but I point out some specifics when running these types of meetings with a marketing team in mind.

A staff meeting

They go by many names, but staff meetings are basically the ones where you get together with your team to get status updates, make announcements, and follow up on pending items. In some companies, they are called the all hands meeting, others just use marketing team weekly ...

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