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Running Effective Marketing Meetings by Daniel Kuperman

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Planning the meeting

Fail to plan and you plan to fail, is how the saying goes. For marketing, nothing is more critical than properly planning your marketing campaigns and projects. Marketing planning meetings typically revolve around annual, quarterly, and monthly planning cycles. Each company is different when it comes to how often and how detailed their marketing plans are, but odds are you will be running a few planning meetings throughout the year. The main goals of these meetings are the setting of targets and metrics, and the overall delineation of what types of marketing activities will be carried out. In some cases, a formal plan of attack is created, and depending on the type of plan you are putting together, input from other departments ...

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