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Running Effective Marketing Meetings by Daniel Kuperman

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Work meetings

If there is a department that seems to be constantly meeting, marketing is probably on the top of the list. Due to the creative nature of many marketing projects, the marketing team typically meets many times per week (or even per day) to work on one project or another. These meetings are sometimes unstructured conversations among team members, but in other cases these meetings can be formalized and efforts can be coordinated to get something done. An example might be brainstorming new ideas for a promotion, reviewing and commenting on a new website section, or even discussing and editing a video script that showcases a new product.

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