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Running Effective Marketing Meetings by Daniel Kuperman

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A report meeting

Depending on the business, marketing is required to provide monthly, quarterly, and annual reports. In many cases, the head of marketing presents a summary of the key marketing metrics, their results, and plans going forward to the senior executive team. In some cases, these meetings are of the closed door type, but in many organizations that pride themselves for transparency, the marketing VP will be asked to deliver the presentation in front of all employees as part of a routine state of the union address.

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