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Running Effective Marketing Meetings by Daniel Kuperman

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A sales meeting

The coordination of sales and marketing activities is not only critical for the success of a company, but is also of the utmost importance to any top marketing professional. If in your organization marketing doesn't participate in sales meetings, you should address this. Although in most of these meetings, the marketing participation is listen-only, it is a great opportunity to communicate to the sales team the latest campaigns, results, and what is coming down the pipeline of marketing projects.

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