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Running Effective Marketing Meetings by Daniel Kuperman

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An offsite meeting

When you hear offsite meeting, you may think of executive offsite where senior managers mingle and discuss the vision for the company and the year ahead. In marketing, you may sometimes want to take the team offsite in order to focus on solving a specific challenge without office distractions, to thoroughly review and reassess important campaigns, and even to stimulate creativity and help with brainstorming new ideas. Properly planning this type of meeting involves careful attention to detail and ensuring the time spent outside the office is well worth it.

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