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Running Effective Marketing Meetings by Daniel Kuperman

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An agile meeting

Borrowed from the Agile movement in software development, marketing teams have also been implementing agile techniques in order to gain speed and better results from marketing campaigns. A traditional element of an agile team are their meetings, sometimes called standups. Marketing teams who want to use agile methods will have to adapt to this fast-paced rhythm and different meeting style where the whole team meets for a few minutes every day and focuses on briefly discussing the tasks at hand.

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