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Running Effective Marketing Meetings by Daniel Kuperman

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Online meetings

You may be asking yourself why I left online meetings out of the list. Yes, it was on purpose. Although marketing meetings using online conferencing tools such as WebEx, GoToMeeting, and others, the type of meeting doesn't change, only the way people communicate. The same is true for meetings involving phones and video conferencing. Each tool may need a few adjustments and if you have remote people participating, the leader of the meeting will have to take that into account and plan accordingly. But in the end, they are just tools that can be used to enhance the meeting experience. We will talk more about meeting tools as we address each component of an effective meeting in subsequent chapters.

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