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Running Effective Marketing Meetings by Daniel Kuperman

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Meeting goals

Why is it important to understand the different meeting types? Because each one has its own goal or goals. And while at your company they may differ, typically the meeting types I just described will aim for the following:

Meeting type

Typical participants

Goal

Staff meeting

All marketing team

Get the team in sync about the status of various marketing activities, discuss priorities, and plan for the week ahead.

Status report meeting

Marketing manager or director and direct reports

Report on the status of a specific project, campaign, or task. Discuss roadblocks and provide updates on pending issues.

Planning meeting

Marketing leadership and marketing managers

Create marketing action plan for upcoming month/quarter/year. ...

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