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Running Effective Marketing Meetings by Daniel Kuperman

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Summary

In this chapter, we learned that not all marketing meetings are the same. Although they may involve similar elements, and even the same people, they each have different goals and characteristics. By knowing that, you will be able to adequately prepare for each meeting in order to make them successful.

How to prepare and why you should prepare are the next steps and will be covered in the following chapter, so read on and start your journey into the world of effective marketing meetings.

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